“I’m deeply offended and will not be working with hm anymore. Our sweater reviews put it on point perfectly: 'Just a must' 'Consideration of the World' H. “Woke up this morning shocked and embarrassed by this photo,” music artist Abel Makkonen Tesfaye, better known as The Weeknd, wrote. Unsere Sweater-Bewertungen bringen es perfekt auf den Punkt: 'Einfach ein Muss' HMMan. Josiah Johnson, one of the creators of Comedy Central’s Legends of Chamberlain Heights, called out H&M on Twitter, which was abuzz with criticism from celebrities, journalists and social justice advocates. You won’t see me anywhere near your shops these days,” one poster offered. It’s a projection of your neocolonial thinking. “So the black kid gets to wear the H&M sweater with ‘Coolest monkey in the jungle’ and the white kid with ‘Survival expert’.
People took to Twitter on Monday, noting that other sweatshirts from the same line, including one reading, “Survival expert,” were modelled by white children. We will thoroughly investigate why this happened to prevent this type of mistake from happening again.” “It is obvious that our routines have not been followed properly. H&M used a black child to model a sweatshirt sporting the phrase 'coolest monkey in the jungle.' Consumers erupted in outrage at H&M for what they deemed to be a racist move. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally. “We are deeply sorry that the picture was taken, and we also regret the actual print. We, who work at H&M, can only agree,” H&M said Monday in a statement to the Washington Post.
“We understand that many people are upset about the image. The image, which was recently advertised on the Swedish clothing retail company’s website in Britain, ignited an uproar on social media, with critics saying it was tone-deaf and filled with racist undertones. You won’t see me anywhere near your shops these days hm.”Ī spokeswoman for the retailer said: “This image has now been removed from all H&M channels and we apologise to anyone this may have offended.H&M has apologized for an online advertisement that featured a young Black boy modelling a sweatshirt reading “Coolest monkey in the jungle.” “It’s a projection of your neocolonial thinking. We have to do better.”Ī person tweeting under the handle vulkaanrots said they would boycott the store: “So the black kid gets to wear the H&M sweater with ‘Coolest monkey in the jungle’ and the white kid with ‘Survival expert’. If you look at other sweaters in same category, they have white kids.
hm do you think this imagery is an appropriate representation of a young black boy?”Īlex Medina, who works in brand design, tweeted: “In the year 2018 there’s no way brands/art directors can be this negligent and lack awareness. I’m a walking H&M commercial more from dressup247.
The Labour MP Kate Osamor tweeted: “I was totally shocked, dismayed to say the very least, to find this online imagine. carrot orange cropped sweater H&M sweater > black black clutch vintage bag > black pants of a lovely material H&M pants > camel. One bears the words “Mangrove jungle” and “Official survival expert” the other has outlines of various animals including giraffes and tigers. The image of the model in the green hoodie has been removed from the H&M website two similar designs modelled by white children remain.
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